In Brazil, the guitar is for music as soccer is for sport. It is such a determining factor in cultural terms, that its sound and possibilities have defined the Brazilian soul musically for years. VIOLAB seeks to create a new moment for Brazilian instrumental guitar, promoting and elevating the art of playing guitar to a higher level of dissemination and coverage. To do this, VIOLAB supports and promotes the meeting of the best, most important and representative Brazilian guitar players, launching new talents and producing innovative content. VIOLAB is the Brazilian guitar living a new moment, honoring a tradition of brightness and art, and at the same time looking ahead, browsing the internet and new media to seek a new audience and relevance.